Newsroom
Ai+ Smartphone Launches New Nova 2 Ultra TVC with Ishan Kishan, Redefining Smartphone Storytelling
National, May 7, 2026: Ai+ Smartphone has unveiled its latest campaign for the Nova 2 Ultra, fronted by Indian cricket star Ishan Kishan. With a distinctively quirky and narrative-led TVC, the brand takes a refreshing departure from conventional smartphone advertising bringing its flagship device to life through storytelling that is as engaging as it is memorable. This campaign is a continuation of Ai+ Smartphone’s broader vision to redefine the category through trust-led, design-forward innovation.
Ai+ Smartphone disrupts the Flip Smartphone Market: Launches India’s First Flip Smartphone Under ₹30,000
Featuring a 32MP Front Camera, Dimensity 7300X Chipset, and a 6.78" AMOLED Display, the NovaFlip 5G redefines what a Flip Phone Can Be at an Accessible Price Point.
Ai+ Smartphone expands their flagship Nova 2 Series: Nova 2 Neo and Nova 2 Pro
Following the sold out success of Nova 2 and Nova 2 Ultra, Ai+ smartphone strengthens its fastest-growing flagship smartphone lineup with two new additions
Ai+ Smartphone Crosses 3 Lakh Units and more than ₹350 Crore Revenue in May 2026
New Delhi, India, 3rd June 2026 – Ai+ Smartphone today announced a major growth milestone, surpassing 3 Lakh units smartphone sales and generating over ₹350 crore in revenue in the month of May 2026 alone. It reflects the growing momentum behind Ai+'s vision of building a new age technology brand from India, one that combines innovation, accessibility and consumer first thinking to reimagine the smartphone experience for a new generation of users.
Ai+ Smartphone Turns Launch Into Open Trial: Nova2 Neo & Pro Reviewed Before Retail
No Embargo. No Talking Points. No Influencer Kits. No Sale Until Reviewers Have Spoken. New Delhi, India - 8th June, 2026: In a first-of-its-kind move for the Indian smartphone industry, Ai+ Smartphone today announced that it will send its upcoming Nova2 Neo
"India's Got Nova", an Unconventional Community-First Format Featuring Samay Raina and Rajiv Makhni; Continues Industry-First Open Review Program
New Delhi, June 22, 2026: Ai+ Smartphone today announced the reveal of the Nova 2 Neo 5G and Nova 2 Pro 5G, expanding its Nova Series portfolio and reinforcing their commitment to delivering trusted, accessible, and performance-driven smartphone experiences for Indian consumers.
Ai+ Smartphone announces next sale of Nova 2 Neo and Nova 2 Pro, following complete sell-out during first sale
National, 30th June 2026: Ai+ Smartphone has announced the next sale of its recently launched Nova 2 Neo and Nova 2 Pro after both smartphones witnessed a complete sell-out during their first sale on Flipkart on June 26. The devices were unveiled on June 22 at India's Got Nova, the brand's flagship launch event hosted by renowned Gadget Guru Rajiv Makhni, featuring comedian & Youtuber Samay Raina alongside Madhav Sheth, CEO, Ai+ Smartphone. The event also brought together leading technology creators, reviewers, members of the media and consumers as part of Ai+ Smartphone's Open Review Program, reinforcing the brand's commitment to transparency and community-led product development. The strong consumer response marks another milestone for the growing Nova Series.
Ai+ Smartphone Targets ₹7,500 Crore Revenue in FY27; Crosses 2 million units Sold since its launch
New Delhi, July 30, 2026: Ai+ Smartphone, the homegrown smartphone brand from NxtQuantum Shift Technologies, is targeting ₹7,500 crore in revenue in FY 2026–27, as it accelerates its growth and investments in building technology capabilities in India. The company has already sold more than 2 million smartphones since its launch in July 2025.
Building Trust in Tech: Ai+ Smartphone Commits ₹100 Crore to Enhance Security Through Community Participation
New Delhi, 6th August 2026: In a groundbreaking move for the Indian smartphone landscape, Ai+ Smartphone has launched Project Trust+, a bold initiative dedicated to creating the country's safest smartphone ecosystem through long-term community engagement. The company is pledging ₹20 crore annually for the next five years, totaling ₹100 crore, to invite the tech and developer community to enhance security and foster trust within its devices.
Ai+ Smartphone Partners with Kaun Banega Crorepati Season 18: A Legacy of Trust Meets a New Generation of Technology
New Delhi, 10th August, 2026: Ai+ Smartphone today announced its partnership with Kaun Banega Crorepati (KBC) Season 18, bringing the new-age Indian smartphone brand together with one of the country’s most iconic and trusted television properties.
Ai+ Smartphone is planning to expand with 100+ New Service Centres in South India, Strengthens Regional Growth Footprint
New Delhi, 18th July 2026 – Ai+ Smartphone, the homegrown technology brand, is significantly expanding its regional presence across South India with plans to add 100+ authorised service centres across South Indian markets. The expansion comes as the region gains importance in the brand’s growth strategy, as Ai+ continues
Ai+ Smartphone Announces Nova 2 Power through Project Open Review 2.0, Unveiling a Bold New Design and Powerful Performance
New Delhi, August 25, 2026: Ai+ Smartphone announced Nova 2 Power 5G, the newest addition to its Nova 2 Series, through Project Open Review 2.0, revealing the device’s design, colourways and chipset ahead of its market debut. The programme invites reviewers, creators, journalists, technology enthusiasts and ethical hackers to independently put Nova 2 Power to the test before it reaches consumers.
Ai+ Rolls Out New Software Update for Nova 2 Ultra, Focused on Camera Experience, Performance & Security
New Delhi, August 27, 2026: Ai+ Smartphone today announced the rollout of Nova_2_Ultra_SW_V10 (build Nova_2_Ultra_SW_V10_20260823) for the Ai+ Nova 2 Ultra, focused on enhancing camera stability, connectivity, and the overall system experience. The update is part of Ai+ Smartphone’s ongoing effort to refine the user experience through continuous software optimisation and feedback-led improvements.
Ai+ Smartphone Enters the Bigg Boss House, Partners with Season 20 Across Five Language Editions
New Delhi, 2nd September 2026: Ai+ Smartphone today announced its partnership with Bigg Boss Season 20 across five editions - Hindi, Tamil, Telugu, Kannada and Bengali marking a significant step as the brand continues to strengthen its presence across India.
Ai+ opens up Nxt Quantum OS with transparent software versions and network diagnostics
New Delhi, September 03, 2026: Ai+ Smartphone rolls out Nxt Quantum OS v1.1 that strengthens its privacy framework and gives users greater visibility and control over how applications access their devices and data.
Ai+ Transforms Its Digital Experience with a Website Built Around Consumer Feedback
New Delhi, September 9, 2026: Built around insights from its consumers, Ai+ Smartphone’s revamped website brings a simpler and more intuitive way to discover products, access information, and connect with the brand. The refreshed website brings a cleaner interface, simplified navigation, and easier access to essential product and support information, making it more intuitive for consumers to discover, understand, and engage with Ai+.
Ai+ Smartphone Takes Over Rajouri Garden Metro Station in Landmark Delhi Metro Association
New Delhi, September 11, 2026: Ai+ Smartphone today announced its association with Rajouri Garden Metro Station, bringing the brand into one of Delhi’s most prominent everyday commuter touchpoints. As part of the association, the station will take on the branded identity “Ai+ NOVA Smartphone Rajouri Garden Metro Station.”
Ai+ Smartphone to Cross 1,000+ Service Touchpoints; Announces First Exclusive Service Centre and Ai+ Assistance App
New Delhi, September 15, 2026: Ai+ Smartphone is strengthening its after-sales experience in India with plans to expand its service network to 1,000+ service centers across the country. It will also be establishing its first exclusive Ai+ Service Centre in Delhi this Diwali. Complementing the expansion of its physical service infrastructure, the brand is also introducing the Ai+ Assistance App, a unified digital platform designed to bring device support, service bookings, ticket tracking and troubleshooting assistance together in one place.
Step into the Future: Ai+ Nova 2 Power Combines High Performance with Eye-Catching Design!
New Delhi, September 29, 2026: Ai+ Smartphone has launched the Nova 2 Power 5G, the latest in the Nova 2 Series, merging cutting-edge design with reliable performance and long-lasting power for a tech-savvy generation.
Ai+ Smartphone Brings Flagship Innovation to Millions This Festive Season with Pulse 2 FE, NovaTab and LapTab
New Delhi, September 28, 2026: Ahead of the festive season Ai+ Smartphone today announced its portfolio expansion with the launch of Pulse 2 FE, NovaTab and LapTab, bringing three new technology experiences to consumers across communication, learning, entertainment and productivity.The launch comes at a time when consumers across India are preparing for one of the year's biggest periods for technology purchases, upgrades and gifting. With the new portfolio, Ai+ Smartphone is expanding the choices available to consumers across different needs and price segments from someone purchasing their first smartphone to students looking for a connected learning device and consumers seeking a larger screen that can move seamlessly between entertainment and productivity.
Built Around You: How Customer Voices Are Shaping the Ai+ Smartphone Experience
New Delhi, October 15, 2026: Ai+ Smartphone is strengthening its customer-first approach by incorporating real user feedback into product and service improvements. Drawing insights from customer reviews, everyday device usage and after-sales interactions, the brand is addressing concerns related to camera stability, connectivity and performance through software updates, enhanced testing and more responsive customer support. This approach reflects Ai+ Smartphone's commitment to building not just for its users, but with them.